Gendered Social Norms in Financial Inclusion in Tunisia – Diagnostic study on women living in the rural areas of Mateur and Aïn Draham

25 April 2022

This study was mandated by GIZ and has been conducted from November 2021 to April 2022. It aimed to undertake a social norms diagnostic to generate insights and influence planning and policy on the interaction of social norms and the design of digital financial services and its ecosystem for women’s economic empowerment in Tunisia. The study is designed to better understand how gender norms influence women’s access to financial services, with a focus on the adoption of digital financial services.

This project, carried out by GIZ in Tunisia, in partnership with the Ministry of Finance and CGAP, aims to increase the use of formal financial services for low-income economically active people, primarily in rural and peri-urban areas, and in particular women.