Better undestanding of the Inkyfada platform readership and establishment of a development strategy

This mission was mandated by Al Khatt organisation and aimed to analyse the Inkyfada platform users' behaviour in order to : Understand their specific needs; identify the expectations of Inkyfada's partner associations, and contribute to the strategic redesign process of Inkyfada. These objectives were complemented by specific objectives, which were formulated and measured as follows: Categorise and analyse the behaviour of each users cohort of the Inkyfada platform (in Tunisia and abroad); Identify the needs and expectations of each type of users; Examine the possibility and the opportunity of monetising some of Inkyfada's services; Evaluate Inkyfada's partnership with partner and potential partner civil society organizations Evaluate Inkyfada's partnership with partner and potential partner civil society organisations; Analyse Inkyfada's relations with other associative media (the positioning); To feed the strategic reflection process.