This mission was mandated by Al Khatt organisation and aimed to analyse the Inkyfada platform users’ behaviour in order to :
Understand their specific needs; identify the expectations of Inkyfada’s partner associations, and contribute to the strategic redesign process of Inkyfada.
These objectives were complemented by specific objectives, which were formulated and measured as follows:
– Categorise and analyse the behaviour of each users cohort of the Inkyfada platform (in Tunisia and abroad);
– Identify the needs and expectations of each type of users;
– Examine the possibility and the opportunity of monetising some of Inkyfada’s services;
– Evaluate Inkyfada’s partnership with partner and potential partner civil society organizations
– Evaluate Inkyfada’s partnership with partner and potential partner civil society organisations;
– Analyse Inkyfada’s relations with other associative media (the positioning);
– To feed the strategic reflection process.
